Contextual advertising

Ads placed where the page already means it.

AdIntent reads each page the way a reader does: its headings, its lists, its steps. Offers go under the line that names or needs the product, and advertisers pay when a reader clicks or completes the action.

Matched line 2
Weeknight braised chicken thighs
Ingredients
  • 6 bone-in chicken thighs
  • 2 tablespoons olive oil
  • Extra virgin olive oil, 1 LSponsoredShop →
  • 1 cup dry white wine
  • 4 sprigs fresh thyme

The unit names the product the line asks for. Lines that name nothing stay clean.

How it works

Read the page, match the line, place the offer

Placement comes from what the page says, not from a profile of the person reading it.

Read

Each page is read into its parts: sections, list lines, numbered steps, tables. A thin page is rendered first so scripted content counts too.

Match

Every line is classified against a product catalogue. An ingredient list, a parts list or a step that uses a tool becomes a set of products the page itself names or needs.

Place

Offers for those products go directly under the line. Page-level units carry the page's overall topic. Units are spaced apart and never repeat the same product close together.

Our network

21 publications we run ourselves

Food & cookingGamesCarsTechMoneyBusinessHealth & beautyHome & gardenFamilyHobbies & outdoorsFilm & TVLearningLocal news

Every format runs on our own sites before anyone else's, and new advertisers are tested there first.

See the network